Category & Market Analysis Leverage databases, industry articles and secondary research to assess different regional and global categories size, growth projections, packaging composition, retail sales trends, and brand shares. Customer and Competitive Mapping Identify and map products, markets, brands, packaging types, shelf impact, product launches, and strategies using

Oversee product line profitability Drive product line innovation pipeline Develop and implement product line strategy Identify key customer/brand targets that fit product's capabilities Work with Sales Management to drive and support pipeline development Engage with customer in support of sales engagements to drive new projects and pipeline Create differentiated service a