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Senior Director - Field Integrated Marketing
Reston, VA
Job Description
OverviewWe are looking to hire a Senior Director - Field Integrated Marketing to join Microsoft Federal. Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission. The Microsoft Federal organization was established to address the unique mission, legal/regulatory requirements, and procurement rules and processes of the United States Government (USG). Microsoft Federal is committed to ensuring its resources - including appropriately qualified, experienced, and certified personnel (with necessary security clearances or otherwise) are available as needed to meet USG evolving needs. To that end, Microsoft embraces, as a mission-critical philosophy, flexibility in the recruiting, hiring, and workforce assignment of Microsoft Federal personnel. Microsoft Federal personnel can expect to serve in various roles in the Microsoft Federal organization during the course of their career to meet evolving USG needs, regardless of segment - Civilian, Defense, or intelligence community.
ResponsibilitiesPeople Managemento Managers deliver success through empowerment and accountability by modeling, coaching, and caring.o Model - Live our culture. Embody our values. Practice our leadership principles.o Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.o Care - Attract and retain great people. Know each individual's capabilities and aspirations. Invest in the growth of others.o Develops a high-performing team by hiring diverse talent, prioritizing development, leading by example and by preparing people for more senior positions in other parts of the organization. o Coaches team members with a "challenger mentality" by prompting them to engage early and lead with new insights on how to grow the customers' business. o Successful teams and team members are recognized and rewarded, both within the marketing organization and at corporate levels. o Drives cross-team collaboration with the Sales Organization. o Sets strategies for managers to enable managers to lead teams.Analysis of Customer and Market Signalso Identifies customer needs and market opportunities for enhancements or development of value propositions and marketing strategies via analysis of listening systems, feedback channels, market and industry trends, competitive analyses, and industry-specific requirements. o Identifies and/or leverages audience type(s) based on customer/beta group feedback for campaigns. o Understands the archetype of customers (demographic and psychographic behavior) and the geographic scope of the product to reinforce inclusion, accessibility, and consideration of diverse customer needs. o Determines how to maximize opportunities and goals. Engages with partners to gather input and garner support for Go-To-Market (GTM) strategies and develops deep collaboration and trust with customers. o Demonstrates understanding of current and future market needs. Creates an economic model for the market to accommodate customer needs and identify opportunities as the environment continues to shift. o Assesses and evaluates product-market fit based on market map. o Acts as a thought leader when developing problem statements, forming hypotheses, and performing experiments to test hypotheses and inform decisions on what marketing growth strategies and value propositions to introduce. o Identifies opportunities of greatest growth value, defines solution options, and proposes a solution roadmap. Evaluates balance sheet to determine how profitable the growth opportunity will be over projected timelines/roadmaps. o Supports the creation of forecasting models. o Evaluates how the opportunity will fit within the portfolio (e.g., is it a video game, a movie based on a video game, etc.) to determine growth potential. o Identifies new total addressable market, market, and buyers. o Deciphers data through experimentation to determine new growth capabilities. Marketing o Responsible for coordinating and setting marketing direction and strategy in the Civilian, DoD, Intel, and Partner markets (Federal).o Drives partnership with sales team and other teams engaging with the customer (e.g. partners, services, customer success, engineering support, etc.). o Indirectly drives new business opportunities to achieve targets contributing positively to relevant subsidiary scorecard metrics.o Works on marketing strategy development. Contributes to the vision and strategy for the marketing team, writes marketing framing/vision memos and creates user stories, and communicates marketing strategy to internal and external customers. o Develops traditional positioning framework to help determine what helps set the product apart from others. Identifies data-informed short-term and long-term marketing strategies, evaluates tradeoffs, and prioritizes the creation of deep collaboration and trust with customers, partners, and the field. o Displays thought leadership in product strategy to influence engineering leaders.o Tracks success criteria and performance metrics. Identifies and aligns others on growth priorities, monetization strategies, and key performance indicators (KPIs) that will help improve profitability. Partners with others to define and collect performance metrics, monitor, and report on progress. o Drives digital product implementation through acquisition funnel, growth funnel, and churn/retention profile. Helps to manage revenue and performance metrics by thinking across metrics to define success for the business (e.g., marketing, finance, etc.). Go to Market o Identifies product release criteria, customer acquisition, usage, retention, and monetization strategies. May help build marketing and roll-out plans and/or content for feature area(s). o Creates innovative strategies for taking marketing strategies from private preview to general availability. Builds and rolls out campaigns that break through with targeted audiences. Drives excellence and innovation across marketing/go-to-market (GTM) engines. o Unifies creative, owned, earned, paid, and product strategies in order to effectively launch products. o Supports the development and articulation of brands. o Derives insights and drives effective initiatives to improve marketing strategy development, iteration, and implementation. Provides insights that impact product portfolio offerings and quality for the customer, partner, and consumer through a feedback loop. o Retroactively evaluates prior efforts to foster a culture of continuous learning and building up marketing strategies. o Considers next steps in the product lifecycle after launching/implementing plans/products. o Seeks support for the marketing area(s) they work on with internal stakeholders via presentations, blog posts, social media, and other forums. Develops presentations for Executive Briefing Centers and large industry events. o Collaborates horizontally and vertically with internal stakeholders to gain buy in and alignment and solicits input regarding priorities and resources needed to deliver desired outcomes for capitalizing on industry trends across the product portfolio. Contributes to the creation and alignment of internal incentives (e.g., create sales goals) for selling/marketing. Marketing Technology Leadership o Leverages technological experimentation data and analytics to facilitate the execution of marketing strategies. o Determines how to best design tech blueprint and continually evolves to keep up with marketing trends. o Prepares team to capitalize on these marketing technology opportunities. o Creates reliable plans for execution across marketing functions in order to have consistent perspective on customers and maximize efficiency. OtherEmbody our culture and values
ResponsibilitiesPeople Managemento Managers deliver success through empowerment and accountability by modeling, coaching, and caring.o Model - Live our culture. Embody our values. Practice our leadership principles.o Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.o Care - Attract and retain great people. Know each individual's capabilities and aspirations. Invest in the growth of others.o Develops a high-performing team by hiring diverse talent, prioritizing development, leading by example and by preparing people for more senior positions in other parts of the organization. o Coaches team members with a "challenger mentality" by prompting them to engage early and lead with new insights on how to grow the customers' business. o Successful teams and team members are recognized and rewarded, both within the marketing organization and at corporate levels. o Drives cross-team collaboration with the Sales Organization. o Sets strategies for managers to enable managers to lead teams.Analysis of Customer and Market Signalso Identifies customer needs and market opportunities for enhancements or development of value propositions and marketing strategies via analysis of listening systems, feedback channels, market and industry trends, competitive analyses, and industry-specific requirements. o Identifies and/or leverages audience type(s) based on customer/beta group feedback for campaigns. o Understands the archetype of customers (demographic and psychographic behavior) and the geographic scope of the product to reinforce inclusion, accessibility, and consideration of diverse customer needs. o Determines how to maximize opportunities and goals. Engages with partners to gather input and garner support for Go-To-Market (GTM) strategies and develops deep collaboration and trust with customers. o Demonstrates understanding of current and future market needs. Creates an economic model for the market to accommodate customer needs and identify opportunities as the environment continues to shift. o Assesses and evaluates product-market fit based on market map. o Acts as a thought leader when developing problem statements, forming hypotheses, and performing experiments to test hypotheses and inform decisions on what marketing growth strategies and value propositions to introduce. o Identifies opportunities of greatest growth value, defines solution options, and proposes a solution roadmap. Evaluates balance sheet to determine how profitable the growth opportunity will be over projected timelines/roadmaps. o Supports the creation of forecasting models. o Evaluates how the opportunity will fit within the portfolio (e.g., is it a video game, a movie based on a video game, etc.) to determine growth potential. o Identifies new total addressable market, market, and buyers. o Deciphers data through experimentation to determine new growth capabilities. Marketing o Responsible for coordinating and setting marketing direction and strategy in the Civilian, DoD, Intel, and Partner markets (Federal).o Drives partnership with sales team and other teams engaging with the customer (e.g. partners, services, customer success, engineering support, etc.). o Indirectly drives new business opportunities to achieve targets contributing positively to relevant subsidiary scorecard metrics.o Works on marketing strategy development. Contributes to the vision and strategy for the marketing team, writes marketing framing/vision memos and creates user stories, and communicates marketing strategy to internal and external customers. o Develops traditional positioning framework to help determine what helps set the product apart from others. Identifies data-informed short-term and long-term marketing strategies, evaluates tradeoffs, and prioritizes the creation of deep collaboration and trust with customers, partners, and the field. o Displays thought leadership in product strategy to influence engineering leaders.o Tracks success criteria and performance metrics. Identifies and aligns others on growth priorities, monetization strategies, and key performance indicators (KPIs) that will help improve profitability. Partners with others to define and collect performance metrics, monitor, and report on progress. o Drives digital product implementation through acquisition funnel, growth funnel, and churn/retention profile. Helps to manage revenue and performance metrics by thinking across metrics to define success for the business (e.g., marketing, finance, etc.). Go to Market o Identifies product release criteria, customer acquisition, usage, retention, and monetization strategies. May help build marketing and roll-out plans and/or content for feature area(s). o Creates innovative strategies for taking marketing strategies from private preview to general availability. Builds and rolls out campaigns that break through with targeted audiences. Drives excellence and innovation across marketing/go-to-market (GTM) engines. o Unifies creative, owned, earned, paid, and product strategies in order to effectively launch products. o Supports the development and articulation of brands. o Derives insights and drives effective initiatives to improve marketing strategy development, iteration, and implementation. Provides insights that impact product portfolio offerings and quality for the customer, partner, and consumer through a feedback loop. o Retroactively evaluates prior efforts to foster a culture of continuous learning and building up marketing strategies. o Considers next steps in the product lifecycle after launching/implementing plans/products. o Seeks support for the marketing area(s) they work on with internal stakeholders via presentations, blog posts, social media, and other forums. Develops presentations for Executive Briefing Centers and large industry events. o Collaborates horizontally and vertically with internal stakeholders to gain buy in and alignment and solicits input regarding priorities and resources needed to deliver desired outcomes for capitalizing on industry trends across the product portfolio. Contributes to the creation and alignment of internal incentives (e.g., create sales goals) for selling/marketing. Marketing Technology Leadership o Leverages technological experimentation data and analytics to facilitate the execution of marketing strategies. o Determines how to best design tech blueprint and continually evolves to keep up with marketing trends. o Prepares team to capitalize on these marketing technology opportunities. o Creates reliable plans for execution across marketing functions in order to have consistent perspective on customers and maximize efficiency. OtherEmbody our culture and values
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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