Responsibilities

• Oversee comprehensive marketing and communications strategy and execution to support ASCO's goals and flagship programs, which include meetings & symposia, publications and scientific journals, education/professional development, clinical research, quality care and practice support and more.
• Lead a team of marketing and communications professionals within the Integrated Communications and Marketing Department (ICM) to operate successfully in a matrixed environment to set goals, outline priorities, create supporting strategy and action plans, and define and measure key performance indicators for each of ASCO's flagship programs.
• Implement a client-service model to ensure consistency, customization, and outstanding quality deliverables for ASCO flagship programs.
• Oversee the development of omni-channel campaigns that include search engine optimization, pay per click, public relations, social media, stakeholder engagement, etc., and support business objectives, increase member engagement, and drive uptake and usage of ASCO products and services.
• Leverage data and insights to understand the needs, attitudes, and decision-making journeys of each audience segment; develop, execute, and measure corresponding strategies, plans, and executions.
• Develop and manage the annual marketing & communications strategic planning and budgeting processes to ensure prioritized support for ASCO flagship programs including budget performance and management to demonstrate ROI.
• Maintain a deep understanding of global marketing and oncology trends and issues and ensure that ASCO's approach and materials reflect them.

Required Education and Experience

• Bachelor's degree in marketing, advertising, journalism, communications, or related field
• 12-15 years of professional experience in marketing and communications
• Experience working in a matrixed environment
• 7-10 years of proven leadership experience in a senior communications role, driving marketing and content strategies and managing multi-faceted implementation teams

Preferred Education and Experience

• Familiarity/experience in an academic and/or healthcare setting
• Master's Degree in Communications, English, Journalism or related field or post-Bachelor's professional certificate in PR, Integrated MarCom, etc.

Skills and Competencies

• Ability to manage multiple projects simultaneously, perform under pressure, and pay close attention to detail while staying focused on the big picture
• Excellent organizational skills with ability to meet deadlines consistently, deliver high-quality work and proactively communicate progress
• Strong strategic thinking, analytical, and planning skills with ability to think creatively and problem solve
• Agile with ability to adapt quickly to changing priorities and new initiatives, and manage ambiguous situations
• Data-driven approach to marketing and communications strategy development
• Outstanding content development communication skills with ability to clearly receive and convey information

ADA/Physical Requirements

Extended periods seated or standing at a desk

High use of computer and other office technology equipment

Travel

15-20 days/yr including international travel

Generous Benefits Package:

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge
• Flexible Spending Account(s)
• Healthcare Savings Account
• Disability and Life Insurance

The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

At ASCO, our goal is to foster and encourage a diversity of thought, experience, and background in our workplace. Our organization's culture is multi-dimensional, and we encourage our employees to leverage their unique perspectives and ideas.