• Job Title: Senior Specialist, Digital Marketing
• Department: Marketing and Communications
• Reports to: Vice President, Marketing & Communications
• Location: Alexandria, VA
• Grade: 18
• FLSA Status: Exempt

Statement of Purpose

The Senior Specialist, Digital Marketing executes digital performance strategy to ensure alignment with campaigns' goals of the organization. She/He manages the organization's digital media strategy, including but not limited to marketing, advertising, videos, corporate website, social and paid media, search engine optimization (SEO), and other digital campaigns and assets.

In this operational role, the Senior Specialist, Digital Marketing supports and manages development and implementation of product and services marketing initiatives that promote business growth. She/He is actively engaged in overseeing and reporting on product and services data and digital analytics.

Business Communication

• Employees in Other Divisions Regularly
• Associated Agency Personnel Occasionally
• Federal and/or State Government Agencies Occasionally
• Third Party Vendors and Contractors Regularly

Education

Bachelor's degree from a regionally accredited university or college, preferably in Marketing or Interactive Communications or the equivalent experience in a related field. An equivalent combination of education and experience may also be acceptable.

Responsibility for the Work of Others

The position will play a significant role in the oversight of outside digital advertising firms, video production companies, social media agencies, and other marketing and communications consultants. The position will also contribute significantly to the onboarding and management of marketing and advertising agencies as needed.

Training and Specialized Knowledge

• Candidate must be able to produce accurate and compelling marketing collateral under deadline with attention to detail.
• Good understanding of marketing and web platforms and technologies (e.g., Constant Contact, WordPress), as well as experience with Google Analytics, Google Ads, SEO best practices and SEO software (Google Search Console, Raven Tools) enterprise content management systems, digital marketing and social advertising, online social networking and website tools, and video editing and production.
• Proficient in Microsoft Office Suite including Word, PowerPoint, Outlook, and Excel.
• Strong organizational skills are required.
• Ability to analyze data to implement performance improvement is a must.
• Strong ability to work under pressure and handle multiple projects simultaneously.
• Ability to work collaboratively.

Core Competencies

• Accountability
• Communication Skills
• Ethics/Integrity
• Customer Care
• Job Knowledge/Technical Skills
• Process Improvement

Experience

6 + years of related digital marketing experience and a demonstrated ability to manage web-based projects, email campaigns, digital and social media.

Travel

Approximately 10%, as required for conferences and video shoots.

Specific Duties and Responsibilities

Responsible for marketing initiatives, including:

• Implementing NIB's digital and social marketing strategy:
  • Managing NIB's corporate identity across digital platforms.
  • Day-to-day oversight of NIB's social media strategy, including organic and paid content.
  • Managing content strategy that integrates web, social media, ad words and paid media campaigns.
  • Maintaining a consistent tone and message across all digital platforms.
  • Developing regular reports to track key metrics across digital platforms and communicate campaigns' performance.
  • Assisting in the development, implementation, tracking, and reporting of paid media campaigns.
• Assisting in execution of email marketing campaigns. Managing and optimizing NIB's Google Ads strategy including:
  • Creating, updating, and monitoring ad copy.
  • Analyzing performance data to identify trends and patterns to improve campaign effectiveness.
  • Partnering with other departments to ensure that all advertising campaigns meet objectives that are set such as leads generation.
  • Managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness.
  • Creating reports detailing campaign results.
• Managing NIB's presence on social media while effectively tracking and gathering metrics and measurements including:
  • Leading NIB's social media marketing campaigns based on business priorities, executing tactics, and reporting results to NIB and associated agency marketing teams.
  • Managing paid social media advertising efforts.
  • Serving as NIB's subject matter expert and advisor for social media for NIB associated agencies.
  • Proactively identifying and posting new information in text, audio/video formats to NIB's social media sites.
  • Leading social media execution for annual events (e.g., Public Policy Forum, Grassroots Forum, National Conference and Expo).
• Product and Services Marketing and Data Management:
  • Influential in developing product and services marketing strategy executed across traditional and digital ecosystems.
  • Developing and analyzing KPIs, metrics, and methodologies pertaining to campaigns that measure the health of the business.
  • Staying up to date on buying trends and criteria; adjusting strategies to meet current industry standards.
  • Overseeing product information management processes.
  • Collaborating with product, business development and operations teams to translate business insights into decisions and actions.
  • Influential in developing dashboards and frameworks to monitor business and product performance.

This job description does not imply that these are the only duties to be performed. The incumbent in this position will perform such other tasks as may be required for the effective operation of the Division/Department upon receipt by his/her supervisor.

NIB IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

NIB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, or protected Veteran status.