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Articles

 Put a P.S. in Your Cover Letter
by Kevin Donlin
It’s the darndest thing. All successful job searches are marketing and sales campaigns. You have to find and qualify customers (employers) for your services. That’s the marketing. And you have to convince those customers to buy (hire) you. That’s the sales part. So why n
 
 Cover or Uncovered???
by Harry Urschel
I’m often asked how important a cover letter is when submitting a resume for a position, or if one is even necessary at all. My answer is: “It depends.” Who is receiving your resume? If it’s being sent to a recruiter, or you are applying to an online system, you can be virtually guarant...
 
 The Biggest Cover Letter Mistakes You Can Make
by Jessica Holbrook
Everyone wants to know how to write the best cover letter possible but the truth of the matter is what works for one person doesn’t necessarily for another. No two people fit the same cover letter. So if you’re trying to bum off someone else or use what a professional has written for anoth...
 
 Why Your E-mail Address Could Be Keeping You From Your Dream Job
by Jessica Holbrook
As a hiring manager I have seen it all and by all I mean some pretty 'creative' e-mail addresses on resumes. For my friends out there that are clueless let me give you a hint; anything personal is not professional. Let me be specific - I once had a woman apply for a job and her e-mail a...
 
 A Cover Letter Is NOT Optional!
by Debra Wheatman
What’s the value of writing a cover letter? Why do you need that if you are going to submit your résumé? Does that not tell the entire story? NO WAY. Simply sending a résumé is not enough. A cover letter IS important. No cover letter with your résumé is like leaving your house with a shirt...
 
 HOW-TO: Creating A Compelling Cover Letter
by Debra Wheatman
As a follow-up to my article on the importance of having a cover letter accompany your résumé, I am going to demonstrate here the mechanics of a well written cover letter. I hope that this provides some value and enables you to craft your own cover letter to generate interest on behalf of ...
 
 It Pays To Groom Your References
by Rob Taub
Grooming your references is essential; knowing exactly where you stand and avoiding surprises can be the make-it or break-it in a search. A little time with a reference can result in great returns. 10 Steps (yes, another “10-Stepper”) for preparing your references to work for you: 1.
 
 Cover Letters Start Conversations
by Cathy Alfandre
Remember when you were in high school or college, and there was someone across the room you really wanted to meet? Remember how you would do anything just to start a conversation so you could get to know each other? When the "someone" you really want to meet is a potential employer, kee...
 
 Hey! You Gotta Problem?
by Rob Taub
From blatant...“greatest weakness”; “weakest attribute”; “most significant failure”...to soft...“what might your previous employer say...?”...even softer...“you certainly seem to have a lot of strengths, but we understand no one is perfect...” The question will come one way or another, eve...
 
 Single-Most Important Letter You May Ever Use in a Job Search
by Rob Taub
Clearly, there are many more rejections in a professional job search than there are offers. And there should be. After all, if you are not getting rejections than you are not seeing many opportunities. So, How Can You Leverage Rejection? A top ranking career military officer, who dur...
 
 Absolutely Fabulous References!
by Mary Jeanne Vincent
Absolutely fabulous references are an under appreciated aspect of the job search. Typically, and perhaps rightfully so, a job seeker’s first concern is putting together an effective résumé. Compiling an “A” list of references is often an afterthought. And yet, when the pressure is on, refe...
 
 Don’t Play ‘Trust Fall’ Game with Your References (I Mean It!)
by Jeanine Tanner O'Donnell
I read this post by a colleague, Heather Huhman, over her blog where she had it out with an angry job seeker who thought references don’t mean anything. (Ironically, his nasty attitude explains why he most likely hasn’t been hired.) AND, earlier in the week, another colleague, Alison Green...
 
 Executive Job Search Strategy: Step 5 - Pursue Job Opportunities
by Abby Locke
The thousands of job openings that you can easily find online through job boards, recruiter listings and company websites attract thousands of applicants. So when you send in your resume, what are the chances that you will get an interview? Only about 2-3%. Your job search efforts at th...
 
 Nine Essential Marketing Tools
by Mary Jeanne Vincent
The résumé is the most widely recognized job search tool; although many job seekers don’t realize that it is a marketing tool. However, it is not the only one that is essential to your search. Here are nine tools you should consider using to increase your effectiveness. Résumé The r...
 
 Stand Out From the Crowd with Simple Marketing Methods
by Mary Jeanne Vincent
Although today’s job market can be very competitive, many job seekers overlook simple techniques that will catch potential employers’ attention. Apply these eight ideas to stay ahead of your competitors and get hired now! 1. Brand yourself. Target, Macy’s, and Neiman Marcus are all reta...
 
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