SUMMARY

Under direction of the Marketing Communications (Marcom) Director, the Marcom Programs Mgr/Specialist is responsible for all aspects of production for assigned product assets and other deliverables in support of INPUT marketing campaigns. He/she may also take responsibility for driving individual campaign “plays”.

The Marketing Programs Specialist works closely with the product marketing and creative teams. The ideal candidate will be an integral player in cross-functional teams that helps execute INPUT’s go-to-market strategy. The Marcom Program Mgr/Specialist function will include a range of projects, including collateral, advertising, product guides and overviews, e-mail marketing, Web pages, webinars, seminars, and events.
The successful candidate will be a highly motivated, self-starter who has demonstrated success in a fast-paced work environment, proving they can meet critical deadlines. INPUT seeks the candidate with superior research capabilities, who have demonstrated a commitment to excellence, and wish to be a major component in the success of an organization.

QUALIFICATIONS

• Four-year college degree or higher with major in Marketing, Communications or related field.
  
• Four years experience in Marketing Communications or related field. Four years experience in B-to-B marketing in a strong marketing organization; technology marketing experience preferred.
  
• Four years experience in the preparation of sales collateral, email and direct mail promotions, advertising, newsletters, sales tools and presentations.
  
• Six years experience in drafting media releases and corresponding with the media.
  
• Public sector marketing experience preferred in any of following areas: Information Technology, Defense, Health Care, Homeland Security, Justice/Public Safety and Social Services.
  
• Excellent computer (Microsoft Office), desktop publishing (Adobe Products) and Internet skills required.
  
• Outstanding writing, editing and proofing skills.
  
• Excellent personal and project management skills.
  
• Ability to think strategically and suggest creative solutions.
  
• Excellent attention to detail and follow-up.
  
• Strong communication, analytical and interpersonal skills.
  
• Ability to meet tight deadlines, and manage budget contraints
  
• Working with clients and internal team to analyze and optimize websites against specific marketing metrics - adding, modifying, and removing placements as necessary
  
• Continually monitoring, testing, revising, and updating placements within existing deals
  
• On an on-going basis, generating multiple reports from both internal tracking tools and partners' external reporting tools, and aggregate data in a useful format to generate report(s) on findings.
  
• Providing strategic thinking in regards to measuring, analyzing, and reporting on campaign performance.
  

DUTIES & RESPONSIBILITIES

• Work with product team to produce key marketing program assets primarily through the use of in-house tools and systems:
  
• E-mail / Direct Mail / Web Pages / Webcasts / Seminars and Events / etc.
  
• Manage translation of program assets to enable global use
  
• Make finished assets available to sales teams through collaboration platform
  
• Update marketing campaign playbook
  
• Track use of assets by sales teams
  
• Work with product team and creative team member to coordinate execution and delivery of programs
  
• Manage / work with outside suppliers (agencies, third-parties) as required to ensure on-time, on-budget deliverables
  
• Set-up tracking of program results within tracking systems, ensure capture of results from sales
  
• Assume ownership of individual campaign “plays” as appropriate
  
• Liaison to Sales and Member Services for Marketing Communications activities.
  
• Oversee target lists and publications for lead generation within product set.
  
• Oversee content and promotion schedule for print advertising campaigns.
  
• Measure and report on effectiveness of Marketing Communications activities.
  
• Any other tasks as assigned.
  
• The Marketing Communications Specialist must comply with INPUT standards, practices, and procedures.